Saira Mullick

The rise of the virtual fashion model – digital storytelling and brand engagement.

Wearables will need to capture emotions in branding campaigns, versus selling on features.

Wearable Tech players need to look beyond functionality and cool features, and towards motivating consumers to participate in brand creation. They must pay special attention to the concepts of co-creation, collaboration and customer care.

Luxury Brands Continue to Focus on Strengthening Relationship and Experience

Fashion Tech Does Not Belong Exclusively to the Realm of Fashion Design, Embracing the Innovation Mindset Is Crucial